Traditional Moroccan embroidery,
an exceptional heritage
Moroccan artisanal embroidery is an ancestral skill that reflects the country's cultural richness. Influenced by Andalusian, Ottoman, and Berber traditions, it has developed in several regions, each with its own distinct style and techniques. Among the most prestigious, Fez embroidery is renowned for its refinement and precision. Entirely handmade, it is characterized by symmetrical floral and geometric motifs embroidered with silk thread on linen or cotton. Its iconic stitch, the Fez stitch, is unique because it is reversible, offering a perfect finish on both sides of the fabric. Traditionally, Moroccan embroidery adorns caftans, tablecloths, sheets, and pillowcases, forming part of wedding trousseaux and prestigious household linens. Today, this expertise is preserved by artisans and cooperatives who perpetuate the art of handmade embroidery while adapting it to contemporary trends. Sought after for its elegance and authenticity, Moroccan artisanal embroidery appeals to decoration and fashion lovers who value exceptional craftsmanship.

Bouaroj

Curb chain

Khoumassia

Last

Nelha

Nouss Nouss

Soleil pointillé

Tounaïa
