The Adoua Tazert Glaoua (Light of Tazert) association, founded in 2001 by Malika and her brother, supports the development of the Berber village of Tazert, located 60 km east of Marrakech, at the foot of the Great Atlas Mountains. It works in particular to support women, 90% of whom are illiterate, by offering them economic opportunities through artisanal embroidery.

 

Since its foundation, the association has set up an embroidery workshop that now brings together 240 women. There, they learn and perpetuate traditional Moroccan needle embroidery techniques, creating finely hand-embroidered household linens: tablecloths, placemats, napkins, sheets, duvet covers, pillowcases, etc. Thanks to the sale of these creations, the embroiderers receive an income, essential for improving their daily lives, that of their families and their condition in general.

 

The association also develops essential projects for the village such as literacy and access to education for women, vocational training (embroidery, carpentry), improvement of infrastructure: construction of classrooms, access to drinking water, sanitation.

 

By purchasing Tazert's B(r)odraps Lumière embroidered linen pieces, you are directly supporting these women by providing them with paid work, while contributing to the preservation of ancestral know-how.