Originating in Fez, Nouss Nouss embroidery is a delicate expression of Moroccan craftsmanship. Its name, meaning "half and half," refers to the perfect balance of its motifs, which play on symmetry and alternation to create harmonious compositions. This embroidery is distinguished by its clean lines and finely arranged geometric shapes, evoking a subtle play of contrasts between full and empty. Rigorous in its execution, Nouss Nouss embroidery requires great precision and perfect mastery of technique. Each stitch is carefully crafted to maintain impeccable symmetry, giving the textiles an understated and timeless elegance. Its regular and refined pattern brings a touch of modernity to this ancestral technique, while perpetuating its artisanal heritage. Today, Nouss Nouss embroidery is making its way into the world of embroidered cotton percale bed linen and linen tablecloths, adorning sheets, pillowcases, tablecloths, placemats, and napkins with understated finesse. Its balanced and sophisticated design enhances interiors with natural elegance, transforming each room into a space of serenity and refinement. A true bridge between tradition and modernity, this embroidery embodies the prestige of exceptional craftsmanship adapted to the contemporary demands of luxury and comfort.